Q u a l i t y W i n e f r o m O r g a n i c a l l y G r o w n G r a p e s

The Beginning

Each bottle of Lusarev tells a story of heritage, craftsmanship, and individuality.

Founded in 2001, Lusarev is a family-owned winery located in the heart of Armenia’s winemaking heritage, in the village of Aghavnadzor in the Vayots Dzor region. Here, winemaking is more than a craft; it is a culture shaped by the tradition of living in harmony with nature, the land, and time.

Lusarev vineyards are located on high-altitude terroir, where the sun, clean mountain air, and the distinctive qualities of the soil create the conditions that give each bottle its unique taste.

Each bottle of Lusarev embodies the millennia-old traditions of Armenian winemaking and the unique character of our region.

Discover the rich heritage of Armenian winemaking, with a history spanning more than 6,000 years.

Values

Our Values

Preserving tradition
and
culture

Our goal is to preserve and develop the rich heritage of Armenian viticulture and winemaking.

Care
and
Responsibility

We approach every stage of winemaking, as well as the experience of our consumers, with responsibility and great attention.

Quality
and
Excellence

Our constant drive for improvement helps us create wines that meet the highest standards of quality.

Sustainability
and
Innovation

We combine sustainable agricultural practices with modern technologies, while remaining true to the land and our community.

Discover

Our Selection

Our wines intertwine traditional, modern approaches and techniques that have withstood the test of time, with streamlined innovation, thus creating quality artisanal wines.

The very first sip of “Lusarev” wines lets you feel the love for tradition and nature.

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Crafted with Love

O u r S t o r y

How Lusarev was Created

Where our story began

Lusarev was founded in 2001 in the village of Aghavnadzor, Vayots Dzor, by brothers Murad and Samvel Sargsyan. In its early years, it was a small winemaking initiative created with the idea of supporting community development and did not operate on a large production scale. The winery is located in Aghavnadzor, one of the important centers of Armenia’s winemaking heritage. Here, winemaking is more than a craft; it is a culture shaped by the tradition of living in harmony with nature, the land, and time. In 2020, one of the founders’ descendants, Samvel Sargsyan’s son Frunze Sargsyan, decided to breathe new life into the brand by increasing production volumes and focusing on its further development.

Lusarev wines are born in Vayots Dzor itself, a region where the long, warm autumn and sunny days create exceptional conditions for grape ripening. On high-altitude slopes, at around 1,490 meters above sea level, the natural environment takes shape, giving the grapes of this land their distinctive character. The sun, clean mountain air, and the particular qualities of the soil create the conditions that give each bottle its distinctive taste.

At the heart of all this are the old vineyards of Aghavnadzor. Here, 120-year-old vines have been preserved, producing limited yet high-quality harvests. These old vineyards continue to shape the winemaking identity of this place to this day.

Our Community, our strength

The community of Aghavnadzor is an important part of the Lusarev story. Grapes are harvested not only from the winery’s own vineyards, but are also sourced from local grape farmers, because for us the community’s participation in the winemaking process is a matter of principle. Thanks to this cooperation, the creation of our wines involves people who have cared for this land for generations. In this way, every Lusarev wine carries within it not only the characteristics of the place, but also the continuity of the community’s work and experience.

Our Vineyards and grape varieties

It is in this environment that the Lusarev vineyards have also taken shape, where Armenia’s endemic grape varieties, Areni and Voskehat, are cultivated. The vineyard area will soon reach around 5 hectares. Harvesting is organized in accordance with the natural ripening stages of the grapes. The first harvest for sparkling wines begins at the end of August. White grapes are mainly harvested in September, while red grapes are harvested in October.

The cultivation of the vineyards and the winemaking processes are based on a combination of traditional experience and modern technology. This approach makes it possible to create wines that preserve the natural taste and character of Armenian grapes.

Precision at every stage of production

After the harvest, the grapes are transported in crates to the Lusarev winery, where they are carefully sorted by hand so that only the finest berries move on to the next stage of processing.

Our winery makes it possible to oversee the entire production process, from grape harvest to bottling. Thanks to this oversight, each bottle is created with the same care and attention.

The art of ageing

Three different methods are used for the storage and ageing of Lusarev wines: Artsakh oak barrels, traditional karases, and concrete egg-shaped vessels. The combination of these methods makes it possible to create wines that preserve the natural taste of the grapes and have harmonious, rich structure and freshness.

A winery of international standards

Located in the heart of Aghavnadzor, the winery has followed a steady path of development over the past more than 20 years. During this time, it has been modernized with the latest technologies and has grown from a small family initiative into a modern production facility. This progress has been made possible through the joint work of the team and the community. Residents of Aghavnadzor also work at the winery, contributing to the winemaking process with their experience and dedication.

The people behind Lusarev

We combine local experience with international knowledge. Our team includes both experienced Armenian winemakers and consultants from the historic Champagne region of France. This collaboration helps us maintain high professional standards while also highlighting the distinctive character of Armenian grape varieties.

Our vision

The direction We are moving in

Our vision has been shaped by love for the craft, creativity, and years of experience. These are the values that guide our work every day.

We strive to preserve and develop the millennia-old heritage of Armenian winemaking. At the same time, we create wines that express the distinctive features of our terroir and combine tradition with modern approaches.

One of our key goals is also to create a connection between wine lovers and Armenian winemaking heritage, giving them the opportunity to discover the distinctive tastes of Armenian wine.

Our mission and goals

Why We make wine

Our mission comes from the same idea on which we were founded in 2001: to support and develop the community. Cooperation with local grape farmers makes it possible to create wines that express the character of the region while also contributing to the community’s economic development.

Our goals are:

Preservation of tradition and culture: through our work, to preserve and promote Armenian winemaking heritage and to present its history and traditions to wine lovers around the world.

Sustainability and innovation: to value sustainable agricultural approaches and to continuously develop through the application of modern technologies.

Quality and excellence: to constantly refine winemaking techniques and processes so that every bottle of Lusarev meets high standards of quality.

Care and responsibility: to act responsibly toward the environment and ensure the best possible experience for our guests and consumers, paying attention to every detail of creation and presentation.

With the support of our team and community, we create not only wine, but also a developing and vibrant community that continues moving forward with us while remaining true to its traditions.

Our Philosophy: Accessible luxury

We believe that true luxury is not ostentatious; it is a feeling. It is the moment when an ordinary evening becomes warmer, a conversation becomes deeper, and memories become longer-lasting. Lusarev is created for people who love to live beautifully, without waiting for special occasions.

Our goal is not only to create wine; we also strive to develop the culture of drinking wine as a part of quality of life and pass it on as a family value from generation to generation.

Join us on this journey and discover the true tastes of Armenian wine.

Our team and community

The people behind Lusarev are our main driving force. Our family brings together not only the dedicated staff of the winery and the residents of Aghavnadzor, but also the experienced winemakers creating at the heart of production.

The daily work and care are ensured by our staff, who turn grape growing and the making of wine into a warm community tradition. And the elegance of the flavors and the brand’s distinctive signature are created by our leading specialists.

Our team harmoniously combines the skills of local master winemakers with the international experience of consultants invited from the historic Champagne region of France.

It is this combination that turns winemaking at Lusarev into a craft with its own professional signature.

Our winery

Welcome to Aghavnadzor, to the Lusarev Winery

Armenia is one of the cradles of winemaking, and the village of Aghavnadzor in Vayots Dzor is one of its important centers. Here, nature has created favorable soil and climate conditions for viticulture.

This is exactly where the Lusarev winery is located. Over more than two decades, we have followed a steady path of development, growing from a small family initiative into a modern production facility equipped to international standards.

At our winery, every wine goes through its entire journey with us, from harvest to bottling.

C r a f t s P e o p l e

Owner

B r u n o R o s s i

From an early age, Bruno had strong ambitions of becoming a winemaker, but his father had other ideas. Rossi’s parents immigrated to Italy in the late 1920s and following in the tradition of Croatian households, where the eldest son takes up a profession and the second a trade, he completed an apprenticeship in carpentry and joinery.

With vision and determination, he has steered the company to a position where it has become Italy’s leading wine award winner.

Director

F i l l i p e M u r a t t i

Landing at Winery Organic was the fulfillment of a vision. I believe wholeheartedly in our mission and approach to wines because that’s how I like to live my life: simply and driven to excel. As Director of Hospitality & Sales, I am responsible for leading guest relations and helping grow the Flâneur winery. When I’m not traveling and forging new sales partnerships, you’ll find me splitting my time between hosting guest tastings and designing the Grain Elevator—or watching Seinfeld or playing guitar.

senior winemaker

A g a t h a R o s s i

I’ve always been a wine drinker, but I’d never thought that I’ll ever be a wine maker. It all started with helping Bruno harvest the winery’s first vintage. I immediately fell in love with the process and decided to start working here full time. Never looked back ever since!

My knowledge of wine began in a small
Italian restaurant. The all-Italian staff painted a vivid
picture of what wine meant to them: family, memories, and traditions.

Viticulture Manager

E l l a C a m p o

Growing grapes didn’t start as a passion for me; at first, it was just a job. But the more I did it and the more I learned, the more I became personally invested in the land and the vines. I found my calling being outdoors.

Rotating seasonal jobs took me as far north as Alaska, where I guided outdoor adventure trips and fished for salmon, and to the Southern Hemisphere where I worked in vineyards. I made vineyard management my career and I’ve never considered anything else.

E v e n t s

Events

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Newsletter

W i n e s

Explore the assortment of "Lusarev" wines, find your favorites, and turn the most ordinary day into a romantic memory!

Each bottle of Lusarev carries within it the warmth of our land, the strength of the sun, and the love of the people who have cared for the vines for generations.
By combining the experience of our ancestors with modern approaches, we create exceptional wines in which tradition and innovation come together seamlessly. Discover our winemaking heritage from the very first sip, and let Lusarev become an inseparable companion to your warmest memories and gatherings.

Lusarev Red Dry

Made From Areni Grapes

Lusarev White Dry

Made From Voskehat Grapes

Lusarev Rosé dry

Made From Areni Grapes

Lusarev Resereved

Made From Areni Grapes

Sparkling Wines

Life is full of wonderful moments, and the sparkling wine Lusarev Brut was created precisely to celebrate them.

This unique wine was made by applying the traditional method from Voskehat type of grape (grape variety), which is grown in the sunny gardens of the village of Aghavnadzor.

Wrapped in an exquisite Pantone 331 pastel turquoise label, a bottle of Lusarev sparkling wine will add freshness, elegance and vintage charm to any of your events.

Lusarev Brut Champagne

Made From Voskehat Grapes

Sunday Petnat

Areni

Made From Areni Grapes

Sunday Petnat

Voskehat

Made From Voskehat Grapes

Lusarev
Red Dry

Made From Areni Grapes

Lusarev
White Dry

Made From Voskehat Grapes

Lusarev
Rosé dry

Made From Areni Grapes

Lusarev
Resereve

Made From Areni Grapes

Sparkling Wines

Lusarev Brut

Made From Voskehat Grapes

Life is full of wonderful moments, and the sparkling wine Lusarev Brut was created precisely to celebrate them.

This unique wine was made by applying the traditional method from Voskehat type of grape (grape variety), which is grown in the sunny gardens of the village of Aghavnadzor.

Wrapped in an exquisite Pantone 331 pastel turquoise label, a bottle of Lusarev sparkling wine will add freshness, elegance and vintage charm to any of your events.

Sunday Pét-Nat

Areni

Made From Areni Grapes

Sunday
Pét-Nat

Voskehat

Made From Voskehat Grapes

750ml | 187ml

Lusarev Red Dry

WINE REGION: Vayots Dzor
GRAPE VARIETY: Sev Areni 100%
CLIMATE: Dry subtropical

DESCRIPTION: Created from carefully selected Areni for those who appreciate red wine. With expressive notes of black currant and a delicate fruity aroma, Lusarev Red brings warmth and character to any gathering.

FOOD PAIRING: Ideally highlights the flavors of cheese assortments, red meat dishes, and meat delicacies.

SERVING TEMPERATURE: 16°C – 18°C
ALCOHOL CONTENT: 12.5%

750ml | 187ml

Lusarev White Dry

WINE REGION: Vayots Dzor
GRAPE VARIETY: Voskehat 100%
CLIMATE: Dry subtropical

DESCRIPTION: Created from Voskehat, considered the “queen” of Armenian white grape varieties. The wine is distinguished by delicate citrus notes that give it a bright, refreshing palate with a silky texture.

FOOD PAIRING: An elegant addition to any table. Pairs beautifully with white meat, seafood, and soft cheeses.

SERVING TEMPERATURE: 10°C – 12°C
ALCOHOL CONTENT: 12.5%

750ml | 187ml

Lusarev Rosé dry

WINE REGION: Vayots Dzor
GRAPE VARIETY: Areni 100%
CLIMATE: Dry subtropical

DESCRIPTION: A perfect expression of elegance and freshness, made from Areni using the classic direct-press method. Delicate floral notes and the aroma of tropical fruits make this wine an ideal companion for bright moments.

FOOD PAIRING: Gently enhances the flavors of seafood, grilled vegetables, and fresh fruit salads.

SERVING TEMPERATURE: 10°C – 12°C
ALCOHOL CONTENT: 12.5%

750ml

Lusarev Brut

REGION: Vayots Dzor.

GRAPE VARIETIES: Voskehat100%.

CLIMATE: Subtropical dry.

SERVING TEMPERATURE: 6°C – 10°C.

ALCOHOL CONTENT: 12.5%

DESCRIPTION: The wine was made in a widespread method of producing sparkling wine, which is seconf fermentation in the bottle. Sparkling wine Lusarev Brut is a tandem of delicate taste and aroma enclosed in one bottle.

FOOD PAIRING: Seafood, fried foods, soft cheeses, spicy dishes, as well as desserts.

750ml

Lusarev Reserve

WINE REGION: Vayots Dzor
GRAPE VARIETY: Areni 100%
CLIMATE: Dry subtropical

DESCRIPTION: Created from the finest Areni grapes, this wine is the jewel of the Lusarev collection. Thanks to 12 months of ageing in Artsakh oak barrels, it acquires exceptional depth, layered aromas, and a velvety taste, revealing new nuances with every tasting.

FOOD PAIRING: Perfect with aged hard cheeses, delicately prepared meats, and special dinners.

SERVING TEMPERATURE: 16°C – 18°C
ALCOHOL CONTENT: 12.5%

750ml

Sunday Pét-Nat

REGION: Vayots Dzor.

GRAPE VARIETIES: Voskehat.

CLIMATE: Subtropical dry.

SERVING TEMPERATURE: 8 °C — 11 °C.

ALCOHOL CONTENT: 11%.

DESCRIPTION: for the production of the Pét-Nat wine variety, the grapes are harvested later, when the sugar content of the grapes reaches 19-20%. Fermentation occurs once, during storage, and, thereafter, the wine is poured into bottles. Pét-Nat is considered the first and preliminary method of producing sparkling wine. It was used in the winemaking process before the introduction of second fermentation technology, which is widespread, in particular, in the production of champagne.

Combination with dishes: seafood, citrus salads, fried vegetables, chicken, pickled and spicy dishes (especially Thai, Vietnamese and Indian dishes), as well as berry desserts are perfectly combined with Pét-Nat.

Sunday Areni Pét-NatGrape Variety: Areni

750ml

Sunday Pét-Nat

REGION: Vayots Dzor.

GRAPE VARIETIES: Areni.

CLIMATE: Subtropical dry.

SERVING TEMPERATURE: 8 °C — 11 °C.

ALCOHOL CONTENT: 11%.

DESCRIPTION: for the production of the Pét-Nat wine variety, the grapes are harvested later, when the sugar content of the grapes reaches 19-20%. Fermentation occurs once, during storage, and, thereafter, the wine is poured into bottles. Pét-Nat is considered the first and preliminary method of producing sparkling wine. It was used in the winemaking process before the introduction of second fermentation technology, which is widespread, in particular, in the production of champagne.

Combination with dishes: seafood, citrus salads, fried vegetables, chicken, pickled and spicy dishes (especially Thai, Vietnamese and Indian dishes), as well as berry desserts are ideally combined with Pét-Nat.

E x p e r i e n c e s

find us

Buy Lusarev wines in online supermarkets

Where to buy?

C l u b

Get in touch with us. We are always open to collaboration and ready to answer your questions. Write to us here:

Lusarev Wines Factory
15, Aghvandzor 3603

Lusarev Wines

3603 Aghavnadzor 15, street 2

5.0

Get Directions View map

T a s t i n g R o o m

Please note that in order to attend an event you must be of legal age in your country. The only case, in which a person under age can attend an event is when they accompany their parent or legal caretaker. Thank you for your understanding.

W i n e & C h e e s e f o r T w o

$120 per Couple

Enjoy an immersive tasting that showcases the range of our most alluring wines combined with select artisan cheeses for a truly Italian experience. Enjoy an immersive tasting that showcases the range of our most alluring wines combined with select artisan cheeses for a truly Italian experience.

C l u b M e m b e r E x c l u s i v e T a s t i n g

$120 per Couple

Just for our club members, these specially curated tastings feature a flight of five wines hand-selected by our hospitality team and tailored to fit each member’s palate and preferences. Just for our club members, these specially curated tastings feature a flight of five wines hand-selected by our hospitality team and tailored to fit each member’s palate and preferences.

Events

Visit

V i s i t U s

visit

E s t a t e T o u r

$120 For a Group of 4

Perfect for a day spent in nature with the kids (and pets), this tour includes a guided walk through the field and a delicious three-course lunch. This is topped with wine for the parents and fresh grape juice for the little ones.

$60 per Guest/ $15 for Club Members

In this tour, guided by our wine technologist Fillipe, you will be walked through the process of fermentation, aging and mixing of different sorts of wines. You’ll have the chance to be part of the wine-making process.

visit

W i n e - M a k i n g T o u r

Y o u r V i s i t

Please note that in order to attend an event you must be of legal age. The only case, in which a person under age can attend an event is when they accompany their parent or legal caretaker. Thank you for your understanding.

Location

Our nearest train stations are Pulborough and Billingshurst – we’d recommend booking a local taxi in advance from the station.

Mobility

In case a member of the party has restricted walking ability, email [email protected] to let us know and we will make sure you are as comfortable as possible.

Parking

Parking is free at Winery organic. You can safely park your vehicle and then have a short walk, following the signs to the White Barn. This is where you will begin the tour.

"I can't think of a better way to spend a Saturday! What a pleasure it was to feel the magical atmosphere of this place. Thank you for everything!"

- Anne Lombardi -

Book an Estate Tour

"My son is more of an indoors kid and I never expected he'd love playing in the vineyard so much! Every questioned he bombarded Bruno with was answered patiently. We're definitely coming back!"

- Bella Salvatore -

Book an Estate Tour

"I learned so much! Fillipe is a great profesionalist and I'm honored to have the chance to learn from him. My husband and I will make our own wine this year!"

- Nika Vitti -

Book a Winemaking Tour

Events

Tasting Room

AROUND WINE by Lusarev

Lusarev Wines has launched “AROUND WINE by Lusarev,” a new event series in the Armenian wine industry designed to bring together wine enthusiasts, industry professionals, cultural figures, and everyone interested in Armenian winemaking, its history, and wine culture on a single platform.

Wine as Cultural Heritage

Frunze Sargsyan, founder of Lusarev Wines, took part in the ICOMOS Europe Group Meeting, where he presented the role of wine as an essential element of cultural heritage.

#LusarevWinesMoments

Lusarev Wines has concluded the #LusarevWinesMoments creative campaign, during which participants shared their warmest and most memorable moments with Lusarev wines across social media.

Yerevan Wine Days – A Fusion of Taste and History

When wine meets light, music, and warm connections, the result is the Lusarev booth. At this year’s Yerevan Wine Days, the largest open-air wine festival, our presence turned into a true experience for wine lovers. The constant flow of visitors and the uplifting atmosphere were the brightest reflections of this celebration.

Lusarev Brut Wins Gold Medal at ArmWine 2025 Exhibition

On July 13-14, 2025, the ArmWine Exhibition took place in Yekaterinburg, where Lusarev Winery proudly presented its finest wines. ArmWine is a prestigious wine exhibition dedicated to Armenian wines and winemakers, organized for buyers and industry professionals in the host country.

Lusarev Areni Noir Rosé 2024 Wins Silver Medal at Concours Mondial de Bruxelles 2025

The Concours Mondial de Bruxelles (CMB) is considered one of the most prestigious wine competitions in the world, where thousands of wines from across the globe are evaluated every year by a panel of top experts.

Lusarev wines at the ArmWine exhibition in Moscow

On July 7 – 8, 2024 Lusarev Winery took part in the ArmWine exhibition in Moscow, drawing the attention of all participants to the Armenian winemaking traditions and features for several days.

Lusarev x Yerevan Wine Days: Tipsy Yerevan

The Yerevan Wine Days festival, organized for the eighth time, took place this year on 7-9 June in the heart of Yerevan, spanning Moskovyan, Saryan, and Tumanyan streets.

Lusarev x RestoFest 2024: Restaurant Days in Yerevan

On July 19, 20, and 21, one of the largest “Restaurant Days” festivals took place on Tumanyan and Moskovyan streets, as part of the Yerevan Gastronomic Days.

Lusarev x Dilijan Wine Fest: Mountainous Dilijan Welcomes the Wine Festival

On August 3 and 4, 2024, mountainous Dilijan welcomed winemakers and wine lovers for the third time!

Lusarev x Common Ground: Movie Screening Sessions

Lusarev is championing the preservation of Armenian tradition and culture, not only in the field of winemaking but beyond.

September 6, 18:00

“Around Wine & Books by Lusarev” × Bookfest

Library of the National Gallery of Armenia

Free admission with mandatory registration
Event language: Armenian

On September 6, wine and book lovers are invited to a special evening filled with new flavors, engaging conversations, and new connections.

Throughout the evening, guests will enjoy a tasting of Lusarev wines, during which the unique characteristics and flavor profiles of the wines will be presented.

During the event, special guest speaker Hasmik Simonyan will give an exclusive lecture titled “Water as Fire,” exploring references to wine in literature, as well as ancient Armenian toasts and feast traditions.

At the end of the event, guests will have the opportunity to continue the conversations in a warm and relaxed atmosphere over a glass of wine.

Speakers

Frunze Sargsyan

Founder of Lusarev Wines

During the evening, Lusarev Wines founder Frunze Sargsyan will present the brand’s story, philosophy, and wines, touching upon the specifics of winemaking, wine production technologies, and the methods used.

Mariam Saghatelyan

Sommelier, Co-founder of In Vino

During the evening, Mariam will share the culture of proper wine serving and explain which foods and dishes pair best with each wine, making the tasting experience complete and memorable.

Hasmik Simonyan

Poet

“Water, I saw it as fire.” In one of his riddles, Nerses Shnorhali described wine this way.

What did Armenians add to this fiery drink to give it an intoxicatingly sweet aroma?
How did Armenians drink wine, and how did the Greeks? What was the first toast at feasts in ancient Armenia, and what punishment awaited those who arrived late to the feast?

All this will be told by poet Hasmik Simonyan.

TIME LEFT UNTIL THE EVENT

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Sunday Pét-Nat

by Lusarev

Pét-Nat is one of the earliest methods of making sparkling wine, with fermentation completed in the bottle.

Areni

Voskehat

Find our Pet-Nat

TERMS & CONDITIONS

Main Rules and Terms of the Giveaway

1. Definitions

The following key terms are used in these Rules:

1.1. Organizer — Frunze Estate Winery LLC (hereinafter referred to as the “Organizer”).
1.2. Giveaway — an event organized for advertising purposes and sales promotion, within which winners are determined by random selection.
1.3. Prize — the reward awarded to the winner.
1.4. Participant — an individual purchaser who meets all conditions set forth in these Rules and fulfills all mandatory requirements for participation in the Giveaway.
1.5. Rules — all terms and requirements set forth in this document and approved by the Organizer.
1.6. Term — the period from December 13, 2025 to January 13, 2026.

2. General Provisions

2.1. The Giveaway is organized by the Organizer.
2.2. Any person participating in the Giveaway undertakes to comply with these Rules.
2.3. Only persons who have reached the age of 18 are eligible to participate in the Giveaway.
2.4. Employees of the Organizer are not eligible to participate in the Giveaway.

3. Giveaway Conditions

3.1. To participate in the Giveaway, the following actions must be completed:
During the period from December 13 to January 13, purchase Lusarev brand products at any retail outlet located within the territory of the Republic of Armenia, namely: red wine, white wine, rosé wine, reserve wine, Brut champagne, and San Day Pet Nat.

Each participant receives entries into the Giveaway depending on the number of purchased products (bottles), based on the principle: 1 bottle — 1 chance.

Complete the Giveaway participation form by providing first and last name, phone number, email address, date of purchase, quantity of purchased products, and the fiscal number of the cash receipt.

3.2. The following prizes will be drawn as part of the Giveaway:
• A vacation for two persons at Atlantis The Royal Hotel (Dubai) during the period from February 13 to February 15, dedicated to Valentine’s Day, including round-trip airfare, accommodation with breakfast, and airport–hotel–airport transfers.
• Two (2) travel packages for two persons to Grand Resort Jermuk, including a three-day (2 nights) stay at Grand Resort Jermuk with full board, fresh mountain air, and a comfortable atmosphere for recovery and relaxation.
• Five (5) Lusarev Wines gift sets.

4. Participation Conditions

4.1. The Participant must retain the cash receipt confirming the purchase, which must clearly display the fiscal code.
4.2. The results of the Giveaway will be announced on January 14 at 13:00 during a live broadcast on the official Lusarev Wines Facebook page.
4.3. Winners will be determined randomly using an online program.
4.4. The winner of the main prize must, within three minutes after the announcement during the live broadcast, send their name and a photograph of the cash receipt to the Lusarev Wines Facebook page, ensuring that the receipt is fully visible, including the fiscal number, for verification of the validity of the win. If the photograph of the receipt is not submitted within the specified time, the Organizer reserves the right to select a new winner from among the registered participants.
4.5. The names of the winners of the remaining prizes will also be announced during the live broadcast and published on the Lusarev Wines website and social media pages.

5. Additional Provisions

5.1. Prizes are awarded upon presentation of an identity document.
5.2. Prizes are not exchangeable for cash.
5.3. The winner consents to photo and video recording, as well as to the use of such materials on the Organizer’s social media pages for advertising purposes.
5.4. By participating, the Participant consents that personal data obtained during the Giveaway may subsequently be used by the Organizer in other marketing and advertising campaigns and shall not be transferred to third parties, whether individuals or legal entities, except as required by the legislation of the Republic of Armenia.
5.5. The Organizer reserves the right to make amendments to these Rules at any time prior to the start of the Giveaway.

From June 2 to 15, order any Lusarev wine on the Glovo app and take part in the giveaway for 10 Lusarev Cocktail Sets.

Lusarev Wines-ը և Glovo-ն ամռան մեկնարկին պատրաստել են հաճելի անակնկալ գինու սիրահարների համար։

Հունիսի 2-ից 15-ը պատվիրե՛ք Lusarev ցանկացած գինի Glovo հավելվածով և ստացե՛ք հնարավորություն հաղթելու 10 բացառիկ Lusarev Cocktail Set-երից մեկը։

How to Participate

Մասնակցելը շատ պարզ է.

Լրացուցիչ գրանցում կամ այլ գործողություն չի պահանջվում։

What Does the Lusarev Cocktail Set Include?

Խաղարկության 10 հաղթողներից յուրաքանչյուրը կստանա Lusarev Cocktail Set, որը ներառում է՝

Giveaway Summary

Հաղթողները կընտրվեն պատահականության սկզբունքով բոլոր համապատասխան պատվերներից։

Խաղարկության արդյունքները կամփոփվեն 2026 թվականի հունիսի 19-ին։

Glovo-ի թիմի ներկայացուցիչները կապ կհաստատեն հաղթողների հետ՝ մրցանակների փոխանցման կազմակերպման նպատակով։

Terms and Conditions

1. General Provisions

Խաղարկությունը կազմակերպվում է Lusarev Wines-ի և Glovo-ի կողմից։

Խաղարկության անցկացման ժամկետն է՝ 2026 թվականի հունիսի 2-ից մինչև հունիսի 15-ը ներառյալ։

Խաղարկությունն իրականացվում է Հայաստանի Հանրապետության տարածքում։

2. Participation Requirements

Խաղարկությանը մասնակցում են բոլոր այն պատվերները, որոնց շրջանակում խաղարկության ժամանակահատվածում Glovo հավելվածի միջոցով պատվիրվել է Lusarev Wines-ի ցանկացած գինի։

Բոլոր համապատասխան պատվերները մասնակցում են խաղարկությանը ավտոմատ կերպով։

Յուրաքանչյուր համապատասխան պատվեր համարվում է մեկ առանձին մասնակցություն խաղարկությանը։

3. Prize Fund

Խաղարկության շրջանակում կխաղարկվեն 10 (տասը) Lusarev Cocktail Set-եր։

Յուրաքանչյուր մրցանակ ներառում է.

Lusarev բրենդային թափանցիկ պայուսակ, «Lusarev Sun Day Pet Nat Voskehat» փրփրուն գինի, ցիտրուսային մրգեր, կոկտեյլի բաժակ, կոկտեյլի չափիչ բաժակ, կոկտեյլ մադլեր։

Կազմակերպիչները, անհրաժեշտության դեպքում, իրավունք են վերապահում մրցանակի առանձին բաղադրիչները փոխարինել համարժեք այլ ապրանքներով։

4. Winner Selection

Հաղթողները կընտրվեն պատահականության սկզբունքով խաղարկության ավարտից հետո։

Ընտրության հիմք կհանդիսանան խաղարկության ժամանակահատվածում ձևակերպված համապատասխան պատվերները։

5. Announcement of Results and Prize Delivery

Խաղարկության արդյունքները կամփոփվեն 2026 թվականի հունիսի 19-ին։

Հաղթողների հետ կապ կհաստատեն Glovo-ի ներկայացուցիչները՝ պատվերի ընթացքում տրամադրված կոնտակտային տվյալների միջոցով։

Մրցանակների փոխանցման կարգն ու ժամկետները կհամաձայնեցվեն հաղթողների հետ անհատական կարգով։

Մրցանակները չեն փոխանակվում դրամական միջոցների կամ այլ տեսակի փոխհատուցման հետ։

6. Age Restriction

Քանի որ խաղարկությունը կապված է ալկոհոլային խմիչքների ձեռքբերման հետ, մասնակցությունը և մրցանակի ստացումը հնարավոր է միայն 18 տարին լրացած անձանց համար։

Կազմակերպիչներն իրավունք ունեն անհրաժեշտության դեպքում ճշտել հաղթողի տարիքը մինչև մրցանակի հանձնումը։

7. Other Provisions

Կազմակերպիչներն իրավունք ունեն բացառիկ հանգամանքների դեպքում փոփոխել խաղարկության ժամկետները, պայմանները կամ մրցանակային ֆոնդը՝ այդ մասին նախապես տեղեկացնելով համապատասխան հաղորդակցման հարթակներում։

Խաղարկության կազմակերպիչներն են Lusarev Wines-ը և Glovo-ն։

New Year Giveaway
by Lusarev Wines

one Bottle = one Chance

New Year Giveaway
by Lusarev Wines

one Bottle = one Chance

This holiday season, purchase Lusarev wines for yourself and your loved ones. Along with warm memories, get a chance to win a dream trip and other gifts from Lusarev Wines.

Every bottle purchased from December 13th to January 13th becomes one winning chance for you. The more wines you buy, the more chances you have.

Prizes

We’ve curated a selection of gifts that will bring you festive joy and unforgettable memories long after the holidays.

Grand Prize

A fantastic getaway for two at Atlantis The Royal Hotel in Dubai for Valentine’s Day

One Winner

Experience the ultimate winter luxury with an unforgettable stay at one of Dubai’s finest hotels, Atlantis The Royal, from February 13-15.
This package includes round-trip airfare, accommodation, breakfast, and airport transfers.

Prize 2

A relaxing retreat for two at Grand Resort Jermuk

Two Winners

Enjoy a three-day (2 nights) escape at the Grand Resort in Jermuk, complete with three meals a day, fresh mountain air, and a perfect setting for relaxation and rejuvenation.

Prize 3

Lusarev Wines
Collection

Five Winners

Indulge in a warming collection of Lusarev wines, featuring the finest flavors inspired by the sun. Perfect for family gatherings and cozy dinners with friends.

How To Participate

To participate, familiarize yourself with the TERMS and CONDITIONS and follow these steps:

Step 1. Buy Lusarev Wine From December 13 to January 13, buy any Lusarev wine: Red, White, Rosé, Reserve, or Sparkling аnd request your purchase receipt.

Step 2. Register Your Purchase at www.lusarev.am

Fill out the giveaway participation application by providing necessary information:

Step 3. Keep the Receipt until the Results are Announced

You must keep the physical receipt (fiscal check) until the raffle results are summed up on January 14. In case of winning, it is required for verification.

IMPORTANT:

1 bottle = 1 chance.
If you purchase multiple bottles, your chances increase accordingly.
Only individuals aged 18 and older can participate in the raffle.

When and How Will Winners Be Announced

The giveaway results will be announced on January 14 at 13:00 during a live broadcast on Lusarev Wines’ official Facebook page. Winners will be selected randomly through an online program.
The grand prize winner must send a complete photo of their receipt to Lusarev Wines’ Facebook page within three minutes after their name and fiscal number are announced during the live broadcast for verification.
If the receipt is not submitted within the specified time, the organizer reserves the right to select a new winner from the registered participants.

The names of winners for other prizes will also be announced during the live broadcast and published on Lusarev Wines’ website and social media pages.

FAQ

Which Lusarev wines are eligible for the giveaway?

All Lusarev wines, including red, white, rosé, reserve, and sparkling, are eligible. You can find the complete list here. The main condition is that purchases must be made from December 13 to January 13.

Where can I buy Lusarev Wines?

Lusarev Wines are available in major supermarkets, specialized wine shops, and partner sales points throughout Armenia. Check out the list of locations where our wines are available.

Who can participate in the giveaway?

Individuals aged 18 and older who purchase Lusarev wine in Armenia during the raffle period (December 13 to January 13) and correctly fill out the registration form can participate.

What is the fiscal number and where can I find it on the receipt?

The fiscal number is a unique identifier printed at the bottom of the receipt marked as “fiscal number.”

What if there are multiple bottles on one receipt?

When registering, you simply indicate the number of bottles purchased. Each bottle gives you one chance. For example, if a receipt shows 4 bottles of Lusarev and you enter 4 in the application, you receive 4 chances in the giveaway.

Can I register multiple receipts?

Yes! If you made several purchases on different days or at different stores, you can register each receipt separately to increase your chances.

Can I use the same fiscal number multiple times?

No, you cannot. Each fiscal number can only be registered once. Attempting to register the same fiscal number again is prohibited and may result in disqualification.

What if the information in my application is incorrect?

If the information provided does not allow us to contact you, or if false information is detected, the organizer reserves the right to cancel your participation. Please double-check your phone and email accuracy before submitting.

How can I know if my registration was successful?

After submitting your application, you will see a confirmation message on the website. All data is also automatically saved in the organizer’s system.

What happens if I lose my receipt after registering?

The receipt is mandatory for confirming your purchase. If the receipt is lost and cannot be presented, the organizer has the right to refuse to award the prize, even if you are declared the winner.

Where and how will the giveaway results be announced?

The giveaway results will be summarized on January 14 at 13:00 during a live broadcast on Lusarev Wines’ official Facebook page. Winners will be selected randomly through an online program.

Is it necessary to watch the live broadcast of the giveaway summary?

To win the grand prize, it is important to watch the live broadcast. The winner must send a complete photo of their receipt to Lusarev Wines’ Facebook page within three minutes after their name and fiscal number are announced in the live broadcast for verification. If the receipt is not submitted within the specified time, the organizer has the right to choose a new winner from the registered participants.

For other prizes, it is not mandatory to be present during the live broadcast. The names of winners will also be announced during the live broadcast, and they will be contacted using the provided contact details.

What to do if there are connectivity issues during the live broadcast?

If the grand prize winner cannot send a photo of their receipt within three minutes after their name and fiscal number are announced due to connectivity issues or other technical reasons, the organizer is not responsible. In this case, another winner may be selected, so it is advisable to ensure a stable internet connection in advance.

Can I transfer my prize to someone else?

Yes, transferring your prize to a third party is possible after verification of the receipt and confirmation of the win. The details of the transfer will be coordinated with the organizer.

13% ԶԵՂՉ LUSAREV ԳԻՆԻՆԵՐԻ ՏԵՍԱԿԱՆՈՒ ՀԱՄԱՐ

Լրացրե՛ք Ձեր տվյալները ստորև և ստացեք 13% զեղչի պրոմոկոդ, որը կարող եք օգտագործել Երևան Սիթիի հավելվածում պատվեր կատարելիս՝ մինչև 2026 թ. Հունիսի 30-ը՝ ներառյալ։

Պրոմոկոդը գործում է Lusarev գինիների ամբողջ չզեղչված տեսականու համար՝ Երևան Սիթիի հավելվածում՝ մինչև 2026 թ. հունիսի 30-ը՝ ներառյալ։
Պրոմոկոդը գործում է նշված ժամանակահատվածում Լուսարև գինիների տեսականուց յուրաքանչյուր գնման համար՝ անսահմանափակ քանակով։
Պրոմոկոդը չի գործում Lusarev գինիների զեղչված ապրանքների համար։
Պրոմոկոդն ակտիվացնելու և դրա օգտագործման մանրամասները ստանալու համար լրացրեք վերևում առկա դաշտերը և սեղմեք ՍՏԱՆԱԼ ՊՐՈՄՈԿՈԴԸ կոճակը։

ՇՆՈՐՀԱԿԱԼՈՒԹՅՈՒՆ, ՈՐ ԸՆՏՐՈՒՄ ԵՔ LUSAREV

13% ԶԵՂՉ LUSAREV ԳԻՆԻՆԵՐԻ ՏԵՍԱԿԱՆՈՒ ՀԱՄԱՐ

Լրացրե՛ք Ձեր տվյալները ստորև և ստացեք 13% զեղչի պրոմոկոդ, որը կարող եք օգտագործել Երևան Սիթիի հավելվածում պատվեր կատարելիս՝ մինչև 2026 թ. Հունիսի 30-ը՝ ներառյալ։

Պրոմոկոդը գործում է Lusarev գինիների ամբողջ չզեղչված տեսականու համար՝ Երևան Սիթիի հավելվածում՝ մինչև 2026 թ. հունիսի 30-ը՝ ներառյալ։
Պրոմոկոդը գործում է նշված ժամանակահատվածում Լուսարև գինիների տեսականուց յուրաքանչյուր գնման համար՝ անսահմանափակ քանակով։
Պրոմոկոդը չի գործում Lusarev գինիների զեղչված ապրանքների համար։
Պրոմոկոդն ակտիվացնելու և դրա օգտագործման մանրամասները ստանալու համար լրացրեք վերևում առկա դաշտերը և սեղմեք ՍՏԱՆԱԼ ՊՐՈՄՈԿՈԴԸ կոճակը։

ՇՆՈՐՀԱԿԱԼՈՒԹՅՈՒՆ, ՈՐ ԸՆՏՐՈՒՄ ԵՔ LUSAREV

GET 13% OFF LUSAREV WINES ASSORTMENT

Fill in your details below and receive a 13% discount promo code, which can be used when placing an order via the Yerevan City app until June 30, 2026 (inclusive).

The promo code is valid for the full-priced range of Lusarev Wines in the Yerevan City app until June 30, 2026 (inclusive).
The promo code can be used an unlimited number of times during the specified period for each purchase of Lusarev Wines.
The promo code is not valid for discounted items.
To activate the promo code and receive usage details, fill in the fields above and click the “GET PROMO CODE” button.

THANK YOU FOR CHOOSING LUSAREV

СКИДКА 13% НА АССОРТИМЕНТ ВИН LUSAREV

Заполните форму ниже и получите промокод на скидку 13%, который можно использовать при оформлении заказа в приложении «Ереван Сити» до 30 июня 2026 года включительно.

Промокод действует на весь ассортимент вин Lusarev без скидки в приложении «Ереван Сити» до 30 июня 2026 года включительно.
Промокод можно использовать неограниченное количество раз в указанный период при каждой покупке вин Lusarev.
Промокод не распространяется на товары со скидкой.
Чтобы активировать промокод и получить подробности его использования, заполните поля выше и нажмите кнопку «ПОЛУЧИТЬ ПРОМОКОД»։

СПАСИБО, ЧТО ВЫБИРАЕТЕ LUSAREV

Մայիս 27

ԳԻՆՈՒ ՇՈՒՐՋ

by Lusarev

Մուտքն ազատ է՝ պարտադիր գրանցմամբ
Միջոցառման անցկացման լեզուն՝ հայերեն։

Lusarev Wines-ը մեկնարկում է «ԳԻՆՈՒ ՇՈՒՐՋ by Lusarev» միջոցառումների շարքը՝ ստեղծելով միջավայր, որտեղ միավորվում են հայկական գինու մշակույթը, հետաքրքիր պատմությունները, նոր ծանոթություններն ու հիշվող փորձառությունները։

Երեկոյի ընթացքում մասնակիցներին սպասվում է Lusarev գինիների դեգուստացիա, որի ընթացքում կներկայացվեն գինիների առանձնահատկություններն ու համային նրբերանգները։

Շարքի յուրաքանչյուր միջոցառում կունենա հատուկ հյուր, ով կներկայացնի նախապես հայտարարված թեման՝ գինու, մշակույթի, պատմության, արվեստի կամ այլ հետաքրքիր ուղղությունների շուրջ։

Միջոցառման ավարտին հյուրերը հնարավորություն կունենան շարունակել շփումները ազատ networking միջավայրում՝ մեկ գավաթ գինու շուրջ, նոր ծանոթությունների, գաղափարների և հետաքրքիր զրույցների ուղեկցությամբ։

«ԳԻՆՈՒ ՇՈՒՐՋ by Lusarev» շարքի առաջին հանդիպումը տեղի կունենա մայիսի 27-ին՝ ժամը 18:30, 6100 WineBar-ում։

Երեկոյի Խոսնակներ

Ֆրունզե Սարգսյան

Lusarew Wines բրենդի հիմնադիր

Երեկոյի ընթացքում Lusarev Wines-ի հիմնադիր Ֆրունզե Սարգսյանը կներկայացնի բրենդի պատմությունը, ապրանքանիշի գաղափարախոսությունն ու գինիները՝ անդրադառնալով գինեգործության առանձնահատկություններին, գինու պատրաստման տեխնոլոգիաներին և կիրառվող մեթոդներին։

Մարիամ Սաղաթելյան

Սոմելյե, 6100-ի համահիմնադիր

Երեկոյի ընթացքում Մարիամը կկիսվի գինու ճիշտ մատուցման մշակույթով և կպատմի, թե որ մթերքների ու ուտեստների հետ է յուրաքանչյուր գինի ստեղծում լավագույն համադրությունը՝ դարձնելով համտեսի փորձառությունը լիարժեք և հիշվող։հայկական գինեգործական ավանդույթները հայ ժողովրդի աշխարհընկալման ձևավորման մեջ։

Բորիս Գասպարյան

Հնագետ, վաղ հնագիտության բաժնի գիտաշխատող

Թեմա` հայկական լեռնաշխարհի նյութական մշակույթի դերը խաղողի և գինու մասին ձևավորված աշխարհընկալման մեջ

Երեկոյի ընթացքում հնագետ Բորիս Գասպարյանը կներկայացնի Հայկական լեռնաշխարհում խաղողագործության և գինեգործության ձևավորման պատմությունը՝ անդրադառնալով Արենի-1 քարայրում հայտնաբերված հնագույն գինու արտադրական համալիրին, խաղողի և գինու մշակութային նշանակությանը։ Կխոսի նաև թե ինչ դեր ունեն հայկական գինեգործական ավանդույթնեը հայ ժողովրդի աշխարհընկալման և մշակութային ինքնության ձևավորման գործընթացում։

ՄԻՋՈՑԱՌՄԱՆԸ ՄՆԱՑ

Օրեր

Ժամեր

Րոպե

վայրկյաններ

Գրանցվել

Միջոցառման համար նախատեսված տեղերը սպառված են։

May 27

WINE AROUND

by Lusarev

Free entry with mandatory registration
The language of the event is Armenian.

Lusarev Wines launches the “WINE AROUND by Lusarev” event series, creating an environment where Armenian wine culture, engaging stories, new connections, and memorable experiences come together.

During the evening, guests will enjoy a tasting of Lusarev wines, where the wines’ unique characteristics and flavor nuances will be presented.

Each event in the series will feature a special guest who will present a pre-announced topic related to wine, culture, history, art, or other engaging fields.

At the end of the event, guests will have the opportunity to continue conversations in a free networking environment over a glass of wine, accompanied by new connections, ideas, and interesting discussions.

The first event of the “WINE AROUND by Lusarev” series will take place on May 27 at 18:30 at 6100 WineBar.
Participation is free with mandatory registration.

Speakers

Frunze Sargsyan

Founder of Lusarev Wines

During the evening, Lusarev Wines founder Frunze Sargsyan will present the brand’s story, philosophy, and wines, touching upon the specifics of winemaking, wine production technologies, and the methods used.

Mariam Saghatelyan

Sommelier, Co-founder of 6100

During the evening, Mariam will share the culture of proper wine serving and explain which foods and dishes pair best with each wine, making the tasting experience complete and memorable.

Boris Gasparyan

Archaeologist, Research Associate at the Department of Early Archaeology

Topic: The Role of the Material Culture of the Armenian Highlands in the Formation of Perceptions About Grapes and Wine

During the evening, archaeologist Boris Gasparyan will present the history of viticulture and winemaking in the Armenian Highlands, referring to the ancient wine production complex discovered in the Areni-1 cave and the cultural significance of grapes and wine.

He will also speak about the role of Armenian winemaking traditions in shaping the worldview and cultural identity of the Armenian people.

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27 мая в 18:30

ВОКРУГ ВИНА

by Lusarev

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Вход свободный, по обязательной регистрации
Язык проведения мероприятия — армянский.

Lusarev Wines запускает серию мероприятий «ВОКРУГ ВИНА by Lusarev», создавая пространство, где объединяются культура армянского вина, интересные истории, новые знакомства и запоминающиеся впечатления.

В течение вечера гостей ожидает дегустация вин Lusarev, во время которой будут представлены особенности и вкусовые оттенки вин.

Каждое мероприятие серии будет иметь специального гостя, который представит заранее объявленную тему, связанную с вином, культурой, историей, искусством или другими интересными направлениями.

В завершение мероприятия гости смогут продолжить общение в свободной networking-атмосфере за бокалом вина, в сопровождении новых знакомств, идей и интересных бесед.

Первая встреча серии «ВОКРУГ ВИНА by Lusarev» состоится 27 мая в 18:30 в 6100 WineBar.
Участие бесплатное, обязательна предварительная регистрация.

Спикеры

Фрунзе Саргсян

Основатель бренда Lusarev Wines

В течение вечера основатель Lusarev Wines Фрунзе Саргсян представит историю бренда, философию и вина компании, а также расскажет об особенностях виноделия, технологиях производства вина и применяемых методах.

Мариам Сагателян

Сомелье, сооснователь 6100

В течение вечера Мариам поделится культурой правильной подачи вина и расскажет, с какими продуктами и блюдами каждое вино создаёт наилучшие сочетания, делая дегустацию полноценной и запоминающейся.

Борис Гаспарян

Археолог, научный сотрудник отдела ранней археологии

Тема: Роль материальной культуры Армянского нагорья в формировании представлений о винограде и вине

В течение вечера археолог Борис Гаспарян представит историю формирования виноградарства и виноделия в Армянском нагорье, обратившись к древнему винодельческому комплексу, обнаруженному в пещере Арени-1, а также к культурному значению винограда и вина.

Он также расскажет о роли армянских винодельческих традиций в формировании мировоззрения и культурной идентичности армянского народа.

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Event language: Armenian

New Year Giveaway
by Lusarev Wines

New Year Giveaway
by Lusarev Wines